An enterprise marketing technology company in Lagos is looking to employ the services of a Product Marketing Manager.
➢ Build on product messaging that sets new products apart from others in the market to give them a unique selling point
➢ Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
➢ Plan and participate in the launch of new services and products which involve several different departments
➢ Brief the press and PR teams about new products
➢ Take part in presentations
➢ Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
➢ Agree on timelines and deadlines for the development of new products with product management and engineering departments.
➢ Use market research data to establish product pricing
➢ Create content such as case studies, videos, website copy and blog posts
➢ Speak and present about products to both external and internal audiences
➢ Test new goods and products
➢ Propose and keep within a budget
➢ Research competitor offerings
➢ Recruit and develop a team of product marketing executives
You’d be a good fit if you have:
➢ Bachelor’s degree in business administration, marketing, communications, or a related field
➢ 3+ years of product marketing experience with at least 2 years of experience in a market facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
➢ Clear understanding of the growth funnel and metrics highly desired
➢ Experience driving adoption for a B2B software product would be an advantage
➢ Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
➢ Comfortable using collaboration and CRM tools such as Slack and Salesforce.
➢ Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
➢ Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
➢ Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
➢ Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
➢ Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
➢ Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
Qualified applicants should send their CVs to email@example.com using the job title as the subject.
Only shortlisted candidates will be contacted.