Full Time
Posted 6 months ago

An enterprise marketing technology company in Lagos is looking to employ the services of a Product Marketing Manager.

Job Responsibilities:

➢ Build on product messaging that sets new products apart from others in the market to give them a unique selling point

➢ Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process

➢ Plan and participate in the launch of new services and products which involve several different departments

➢ Brief the press and PR teams about new products

➢ Take part in presentations

➢ Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data

➢ Agree on timelines and deadlines for the development of new products with product management and engineering departments.

➢ Use market research data to establish product pricing

➢ Create content such as case studies, videos, website copy and blog posts

➢ Speak and present about products to both external and internal audiences

➢ Test new goods and products

➢ Propose and keep within a budget

➢ Research competitor offerings

➢ Recruit and develop a team of product marketing executives

You’d be a good fit if you have:

➢ Bachelor’s degree in business administration, marketing, communications, or a related field

➢ 3+ years of product marketing experience with at least 2 years of experience in a market facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)

➢ Clear understanding of the growth funnel and metrics highly desired

➢ Experience driving adoption for a B2B software product would be an advantage

➢ Proficient in productivity applications such as Microsoft Office, Project or Basecamp.

➢ Comfortable using collaboration and CRM tools such as Slack and Salesforce.

➢ Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.

➢ Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.

➢ Exceptional ROI-tracking skills, able to prove what is –or isn’t—working

➢ Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

➢ Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

➢ Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer

Qualified applicants should send their CVs to recruitment@gusconsulting.com using the job title as the subject. 

Only shortlisted candidates will be contacted.

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