Full Time
Lagos
Posted 3 months ago

A marketing technology company is looking to fill the position of a Product Marketing Manager

Job duties include:

  • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
  • Plan and participate in the launch of new services and products which involve several different departments
  • Brief the press and PR teams about new products
  • Take part in presentations
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer
  • personas, through interviews, surveys, focus groups and sales data
  • Agree timelines and deadlines for the development of new products with product management and engineering departments.
  • Use market research data to establish product pricing
  • Create content such as case studies, videos, website copy and blog posts
  • Speak and present about products to both external and internal audiences
  • Test new goods and products
  • Propose and keep within a budget
  • Research competitor offerings
  • Recruit and develop a team of product marketing executives

Key Qualifications

  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • 3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Clear understanding of the growth funnel and metrics highly desired
  • Experience driving adoption for a B2B software product would be an advantage
  • Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
  • Comfortable using collaboration and CRM tools such as Slack and Salesforce.
  • Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.

Qualified for this role? Send CVs to recruitment@gusconsulting.com

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Job Category

Marketing/Commercial

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