A marketing technology company is looking to fill the position of a Product Marketing Manager

Job duties include:

• Build on product messaging that sets new products apart from others in the market to give them a unique selling point
• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
• Plan and participate in the launch of new services and products which involve several different departments
• Brief the press and PR teams about new products
• Take part in presentations
• Obtain insights into customers’ usage of current products, untapped opportunities and buyer
• personas, through interviews, surveys, focus groups and sales data
• Agree timelines and deadlines for the development of new products with product management and engineering departments.
• Use market research data to establish product pricing
• Create content such as case studies, videos, website copy and blog posts
• Speak and present about products to both external and internal audiences
• Test new goods and products
• Propose and keep within a budget
• Research competitor offerings
• Recruit and develop a team of product marketing executives

Key Qualifications

• Bachelor’s degree in business administration, marketing, communications, or a related field
• 3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Clear understanding of the growth funnel and metrics highly desired
• Experience driving adoption for a B2B software product would be an advantage
• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.

Qualified for this role? Send CVs to recruitment@gusconsulting.com